“Who Do Ya Trust, Who Do Ya Trust, Who Do Ya Trust?”

In the words of the great Joker from the best Batman (with Michael Keaton) “Who do ya trust, who do ya trust, who do ya trust? Me or the Bat in tights?” …or something like that. It’s been awhile since I watched the movie, so I can’t quite remember.

Anyway, today has been a day that I have been speaking about trust a lot. As a financial advisor and a business owner, it’s very important that my clients and prospects trust me. As someone who is both a business person and a consumer, trust is EXTREMELY important. If you don’t trust someone, you’ll never do business with them. So how does one develop trust in a company?

I pride myself in being transparent with people who are thinking of doing business with me, letting them know what they are getting into and what I myself will be getting into with them. When you decide to start looking for someone’s service, you have to come to terms with the fact that you don’t know how to do what they know how to do. Otherwise, you wouldn’t need someone’s services. With that in mind, when you look for a plumber, mechanic, lawyer, and yes, even a financial advisor, you must realize that you don’t know how to do what they do, so you have to find who is getting the best results and trust that they will do what they say they will do.

If a business isn’t doing what they say they will do nor do they have proof to say that they have been doing what they said they would do, that is when you distrust them. But would you go to a mechanic, have them do the work for you, and when you’re about ready to pay say “you know what? nevermind. go ahead and take the engine out?” NEVER!

We, as a society, have learned the ability to trust. It’s very sad because though there are a few rotten apples (especially in the financial industry and ESPECIALLY in SoCal), that doesn’t mean that there aren’t people who do care and do truly want to help. But many are too stubborn or too paranoid and scared to see that. I would never ask for someone’s services, have them spend so much time with me, answering every single question I have, sign the paperwork, and then tell them I’m shopping around. That’s not how you handle things. I don’t know- maybe that’s just me. I’m sure there are others who think this way, though. I have plenty of clients who entrust me with their life savings. Is it because I’m the best financial advisor in the entire world? I’m not big headed enough to think something so outrageous. It is because I am genuine, always showing people facts, answering any question they have, and taking the time to truly help their families. I have been doing this for a long time now- all I ask is for trust. Am I too naive to think that you should naturally trust someone who provides services that you need and that you pursued? Maybe- but that’s just how I try to live my life.

What about you guys? What do you think? Do you think trust has gone out the window a long time ago in the business world?

Matt Moore

PS: I hope everyone enjoyed Labor Day weekend! I had a chance to go back to the desert with my wife and her family. It was awesome!

Have a great week!

Posted in business, Financial Advice, Financial Services, Investment, Trust | Tagged , , , , , , | 1 Comment

It’s Been Awhile…Thank God it’s FRIDAY!

Those Friday Daydreams

I ask myself this question ALL the time! =)

How are you all! It’s been a long, crazy week! We have been wanting to blog since Monday but because we’ve had so many meetings with clients and potential clients, neither Matt nor myself have been able to sit and write anything! Today, however, is so much more mellow, thank God!

There’s been quite a few people who stumbled across the blog and called to set up meetings with Matt, so it has been paying off. Which leads me to today’s article, written by Michael Ellison and Ian Lundahl from Corporate Insight:


The State of Social Media in Insurance: Interactions Surge

August 27, 2013

Social media has drastically altered the landscape of personal and professional communication as we know it. Companies across financial services have adapted to involve social media as part of their core marketing initiatives, and at an accelerated pace. At the midpoint of 2013, the majority of financial institutions are on Facebook, Twitter and YouTube, as well as a host of additional social media mediums.

Initially, the insurance industry lagged behind the brokerage, credit card and banking arms of financial services in adapting social media campaigns. Strict compliance and regulatory hurdles posed early obstacles for financial services as a whole, and particularly for insurers. Despite these challenges, insurance companies have recognized the benefits of a strong social media brand (especially with younger generations like Millennials), and the insurance and retirement landscape has rapidly evolved to incorporate social media as an important driver for product and firm marketing. Through our research at Corporate Insight, we have highlighted several examples of insurance- and retirement-focused firms that have evolved their social media presence over the course of the previous year.

By the middle of last year, many major financial institutions had a presence in the social media landscape, though some were relatively new to the space. For example, in July 2012, Genworth Financial had an established Facebook page with over 32,000 Likes – a strong initial following. One year later, Genworth Financial has over 89,000 Likes; a 170% increase. Genworth Financial is hardly the only firm to experience exponential growth in the Facebook arena. AXA Equitable, Lincoln Financial and Nationwide have all increased their number of Likes by more than 100% over the course of 12 months. The largest growth can be seen at Liberty Mutual, which grew their Facebook follower base from 41,000 to over 850,000. Over the course of the year, Liberty Mutual has done much to highlight their social media presence, including heavy promotions for social media on their public website. Coupled with the well-received “Humans” campaign, which displays the firm’s Twitter handle during the commercial, and heavy television commercial rotation, it is clear that Liberty Mutual is invested in its social media strategy.

A variety of factors may be responsible for this type of surge in followers – continued promotion of social media on the firms’ general websites and television commercials, increased interaction and content promotion on social media sites themselves. The increased exposure offers an opportunity to interact with an existing (and potential) customer base and to build the firm’s brand in a social landscape.

This growth in social media can also be seen in the increase in followers on Twitter. While a number of Fortune 500 insurance companies were relatively new to the Twitter-sphere in 2012, 2013 has seen a marked increase in new accounts and increased followers. New York Life boasted more than 33,000 Twitter followers last July, while today the firm has more than 80,000. AXA Equitable has increased its follower base from roughly 2,800 to over 4,400 as of August 2013. As an industry, insurance firms are seeing a tremendous increase in the level of engagement on multiple social media sites.

Now that we have cited a few examples of some firms’ numerical increases in social media engagement, let’s take a look at the content that is driving users to engage with insurance firms on social media sites:

Facebook offers the most variety for potential postings. Insurance firms rely heavily on contests, interactive games, quizzes and polls to illicit user feedback and response on Facebook. Facebook pages also feature in-depth content that focuses on a wide array of topics, including product promotions, company events, sponsorships, commercials, life insurance tips, healthy living tips, current event-themed posts and much more.

Twitter is used more to link to pertinent information and to push out quick updates or financial tips. Due to the 140 character limit, posts typically consist of hyperlinked resources to content on the firm’s public site, social media sites or other relevant pages for additional information. MetLife offers an example for posting on a range of topics, as recent tweets focus on boat insurance, purchasing a home, the MetLife Blimp, retirement and entrepreneurship. YouTube videos typically feature the firm’s commercials, client stories/testimonials, insurance educational videos and product-focused videos. LinkedIn is primarily utilized for recruiting and networking purposes.

[Why didn’t State Farm’s blackout tweet go viral like Oreo’s?]

In many ways, social media can democratize a brand, allowing those user-generated responses to affect the overall sentiment. We have seen a concerted effort in insurance firms’ attempts to appropriately moderate the tone and conversation on social media sites. Many firms employ guidelines for posts on Facebook, and some firms stand out for their ability to provide assistance and address concerns. Liberty Mutual, New York Life, Northwestern Mutual and USAA often provide personalized and comprehensive feedback on both Facebook and Twitter.

The insurance industry as a whole has experienced significant growth over the course of the previous year. We have highlighted one of the commonly used metrics – followers – to comment on this growth. It is worth mentioning, however, that followers are merely one part of the overall social media spectrum. By itself, it is not necessarily a gauge of a successful social media campaign. The return on investment for a social media strategy is, by and large, difficult to quantify. Despite this, the impressive follower growth seen by insurance companies over the course of the year is sure to increase overall exposure, and work towards building each firm’s overall brand.

About the authors: Michael Ellison is president of Corporate Insight. Ian Lundahl is senior analyst for the company. Corporate Insight tracks developments in user experience technology for the retail financial services industry through its syndicated Monitor research and consulting services. For more information, click here.


Do you guys agree? Personally, I think they’re pretty head on with some of this stuff. Many companies, especially in the insurance field, aren’t utilizing social networks. Even our company, Moore Financial Services Group, LLC, is JUST getting into it. It’s a great marketing tool and a way to network.

Why do you guys think people aren’t into social networking like they probably should be? Do you think it’s their field of work? Do you think it’s a younger generation thing? I’m interested in hearing what you guys have to say about this! (You can read the original article here.)

Have a great, LONG Labor Day weekend! Be safe! Oh yeah- if you still would like to come in to meet with us next week, Tuesday is booked but Thursday we still have 12:30pm-3:30pm open. Each consultation is about an hour long. If you’re looking to invest $25,000 or more, give us a call and we will schedule to meet with our president, Matt Moore!

Tori Harris
Operations Manager
Moore Financial Services Group, LLC
A Registered Investment Adviser

Our Website

Posted in Blogging, Friday, Insurance, Los Angeles, Orange County, Retirement, Riverside, San Bernardino, Social Networking | Tagged , , , , , , , , , , , | Leave a comment

Man Texts While Driving, Crashes Into Tractor Transporting Manure

Don’t text and drive people….you’ll be in a whole lotta…..poop….


Posted in Financial Advice | Leave a comment

Article #5-What Is the Difference Between a Fixed Annuity and a Variable Annuity?

It’s Hump Day!

I hope everyone’s week is going well. We’re half way through! Today, I wanted to address the differences between a fixed and a variable annuity. I get many clients asking what the differences are so I thought this would be good to discuss.

What Is the Difference Between a Fixed Annuity and a Variable Annuity?

An annuity is a contract with an insurance company in which you make one or more payments in exchange for a future income stream in retirement. The funds in an annuity accumulate tax deferred, regardless of which type you select. Because you do not have to pay taxes on any growth in your annuity until it is withdrawn, this financial vehicle has become an attractive way to accumulate funds for retirement.

Annuities can be immediate or deferred, and they can provide fixed returns or variable returns.


A fixed annuity is an insurance-based contract that can be funded either with a lump sum or through regular payments over time. In exchange, the insurance company will pay an income that can last for a specific period of time or for life.

Fixed annuity contracts are issued with guaranteed minimum interest rates. Although the rate may be adjusted, it should never fall below a guaranteed minimum rate specified in the contract. This guaranteed rate acts as a “floor” to potentially protect a contract owner from periods of low interest rates.

Fixed annuities provide an option for an income stream that could last a lifetime. The guarantees of fixed annuity contracts are contingent on the claims-paying ability of the issuing insurance company.

Immediate Fixed Annuity

Typically, an immediate annuity is funded with a lump-sum premium to the insurance company, and payments begin within 30 days or can be deferred up to 12 months. Payments can be paid monthly, quarterly, annually, or semi-annually for a guaranteed period of time or for life, whichever is specified in the contract. Only the interest portion of each payment is considered taxable income. The rest is considered a return of principal and is free of income taxes.

Deferred Fixed Annuity

With a deferred annuity, you make regular premium payments to an insurance company over a period of time and allow the funds to build and earn interest during the accumulation phase. By postponing taxes while your funds accumulate, you keep more of your money working and growing for you instead of paying current taxes. This means an annuity may help you accumulate more over the long term than a taxable investment. Any earnings are not taxed until they are withdrawn, at which time they are considered ordinary income.


A variable annuity is a contract that provides fluctuating (variable) rather than fixed returns. The key feature of a variable annuity is that you can control how your premiums are invested by the insurance company. Thus, you decide how much risk you want to take and you also bear the investment risk.

Most variable annuity contracts offer a variety of professionally managed portfolios called “subaccounts” (or investment options) that invest in stocks, bonds, and money market instruments, as well as balanced investments. Some of your contributions can be placed in an account that offers a fixed rate of return. Your premiums will be allocated among the subaccounts that you select.

Unlike a fixed annuity, which pays a fixed rate of return, the value of a variable annuity contract is based on the performance of the investment subaccounts that you select. These subaccounts fluctuate in value with market conditions and the principal may be worth more or less than the original cost when surrendered.

Variable annuities provide the dual advantages of investment flexibility and the potential for tax deferral. The taxes on all interest, dividends, and capital gains are deferred until withdrawals are made.

When you decide to receive income from your annuity, you can choose a lump sum, a fixed payout, or a variable payout. The earnings portion of the annuity will be subject to ordinary income taxes when you begin receiving income.

Annuity withdrawals are taxed as ordinary income and may be subject to surrender charges plus a 10% federal income tax penalty if made prior to age 59½. Surrender charges may also apply during the contract’s early years.

Annuities have contract limitations, fees, and charges, which can include mortality and expense risk charges, sales and surrender charges, investment management fees, administrative fees, and charges for optional benefits. Annuities are not guaranteed by the FDIC or any other government agency; they are not deposits of, nor are they guaranteed or endorsed by, any bank or savings association. Any guarantees are contingent on the claims-paying ability of the issuing insurance company.

Variable annuities are sold by prospectus. Please consider the investment objectives, risks, charges, and expenses carefully before investing. The prospectus, which contains this and other information about the variable annuity contract and the underlying investment options, can be obtained from your financial professional. Be sure to read the prospectus carefully before deciding whether to invest.

The information in this article is not intended to be tax or legal advice, and it may not be relied on for the purpose of avoiding any federal tax penalties. You are encouraged to seek tax or legal advice from an independent professional advisor. The content is derived from sources believed to be accurate. Neither the information presented nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. This material was written and prepared by Emerald. © 2013 Emerald Connect, Inc.

Posted in Annuities, Financial, Financial Advice, Financial Planning, Financial Services, Los Angeles, Orange County, Retirement, Riverside, San Bernardino | Tagged , , , , , , | 1 Comment

Article #4- How Long Will It Take to Double My Money

Hello Everyone!

A question that I get very often is “how can I double my money and how long would it take?” This is something that most people want to know, especially when going into annuities.

How Long Will It Take to Double My Money?

Before making any investment decision, one of the key elements you face is working out the real rate of return on your investment.

Compound interest is critical to investment growth. Whether your financial portfolio consists solely of a deposit account at your local bank or a series of highly leveraged investments, your rate of return is dramatically improved by the compounding factor.

With simple interest, interest is paid just on the principal. With compound interest, the return that you receive on your initial investment is automatically reinvested. In other words, you receive interest on the interest.

But just how quickly does your money grow? The easiest way to work that out is by using what’s known as the “Rule of 72.”1 Quite simply, the “Rule of 72” enables you to determine how long it will take for the money you’ve invested on a compound interest basis to double. You divide 72 by the interest rate to get the answer.

For example, if you invest $10,000 at 10 percent compound interest, then the “Rule of 72” states that in 7.2 years you will have $20,000. You divide 72 by 10 percent to get the time it takes for your money to double. The “Rule of 72” is a rule of thumb that gives approximate results. It is most accurate for hypothetical rates between 5 and 20 percent.

While compound interest is a great ally to an investor, inflation is one of the greatest enemies. The “Rule of 72” can also highlight the damage that inflation can do to your money.

Let’s say you decide not to invest your $10,000 but hide it under your mattress instead. Assuming an inflation rate of 4.5 percent, in 16 years your $10,000 will have lost half of its value.

The real rate of return is the key to how quickly the value of your investment will grow. If you are receiving 10 percent interest on an investment but inflation is running at 4 percent, then your real rate of return is 6 percent. In such a scenario, it will take your money 12 years to double in value.

The “Rule of 72” is a quick and easy way to determine the value of compound interest over time. By taking the real rate of return into consideration (nominal interest less inflation), you can see how soon a particular investment will double the value of your money.

1 The Rule of 72 is a mathematical concept, and the hypothetical return illustrated is not representative of a specific investment. Also note that the principal and yield of securities will fluctuate with changes in market conditions so that the shares, when sold, may be worth more or less than their original cost.The Rule of 72 does not include adjustments for income or taxation. It assumes that interest is compounded annually.Actual results will vary.

The information in this article is not intended to be tax or legal advice, and it may not be relied on for the purpose of avoiding any federal tax penalties. You are encouraged to seek tax or legal advice from an independent professional advisor. The content is derived from sources believed to be accurate. Neither the information presented nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. This material was written and prepared by Emerald. © 2013 Emerald Connect, Inc. 

Posted in cash management, Financial, Financial Advice, Financial Planning, Financial Services, Los Angeles, Orange County, Riverside, San Bernardino | Tagged , , , , , , , , , , | Leave a comment

Free Financial Advisor Consultation- Orange County/ San Bernardino County/ Los Angeles County/ Riverside County

Hey Everyone!


Are you thinking about your retirement? Have you thought about having your money managed? Not sure what you want to do but know you want to do something with your money to ensure you have a secure financial future?


Here at Moore Financial Services Group, we are having free consultations for people looking to invest $25,000 or more on Tuesdays and Thursdays. Due to the positive responses we have been receiving for our free consultation offer, we are extending this to all WordPress members.


If you are interested, please call 877-212-4144 and mention this blog. You will have a chance to meet with Matt Moore, the president of Moore Financial Services Group, and have a one-on-one meeting with him to discuss your finances.

To take advantage of this FREE financial advice, please give us a call, email us at mattmoore@moorefsg.com, or you may visit our website (www.moorefinancialservicesgroup.com). You may also leave your information along with any questions, comments, or concerns you have in the comment box below. We would be honored to help you and your family with any financial questions you might have.


Have a great day and we look forward to speaking with you!



—Moore Financial Services Group, LLC—

Our Website

Posted in Blogging, business, cash management, Estate, Estate Conservation, Financial, Financial Advice, Financial Planning, Financial Services, Investment, Investment Management, Los Angeles, Orange County, Retirement, Retirement Strategies, Riverside, San Bernardino, Tax, Tax Management | Tagged , , , , , , , , , , , , | Leave a comment