In the words of the great Joker from the best Batman (with Michael Keaton) “Who do ya trust, who do ya trust, who do ya trust? Me or the Bat in tights?” …or something like that. It’s been awhile since I watched the movie, so I can’t quite remember.
Anyway, today has been a day that I have been speaking about trust a lot. As a financial advisor and a business owner, it’s very important that my clients and prospects trust me. As someone who is both a business person and a consumer, trust is EXTREMELY important. If you don’t trust someone, you’ll never do business with them. So how does one develop trust in a company?
I pride myself in being transparent with people who are thinking of doing business with me, letting them know what they are getting into and what I myself will be getting into with them. When you decide to start looking for someone’s service, you have to come to terms with the fact that you don’t know how to do what they know how to do. Otherwise, you wouldn’t need someone’s services. With that in mind, when you look for a plumber, mechanic, lawyer, and yes, even a financial advisor, you must realize that you don’t know how to do what they do, so you have to find who is getting the best results and trust that they will do what they say they will do.
If a business isn’t doing what they say they will do nor do they have proof to say that they have been doing what they said they would do, that is when you distrust them. But would you go to a mechanic, have them do the work for you, and when you’re about ready to pay say “you know what? nevermind. go ahead and take the engine out?” NEVER!
We, as a society, have learned the ability to trust. It’s very sad because though there are a few rotten apples (especially in the financial industry and ESPECIALLY in SoCal), that doesn’t mean that there aren’t people who do care and do truly want to help. But many are too stubborn or too paranoid and scared to see that. I would never ask for someone’s services, have them spend so much time with me, answering every single question I have, sign the paperwork, and then tell them I’m shopping around. That’s not how you handle things. I don’t know- maybe that’s just me. I’m sure there are others who think this way, though. I have plenty of clients who entrust me with their life savings. Is it because I’m the best financial advisor in the entire world? I’m not big headed enough to think something so outrageous. It is because I am genuine, always showing people facts, answering any question they have, and taking the time to truly help their families. I have been doing this for a long time now- all I ask is for trust. Am I too naive to think that you should naturally trust someone who provides services that you need and that you pursued? Maybe- but that’s just how I try to live my life.
What about you guys? What do you think? Do you think trust has gone out the window a long time ago in the business world?
PS: I hope everyone enjoyed Labor Day weekend! I had a chance to go back to the desert with my wife and her family. It was awesome!
Have a great week!